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Alipay Project, 1 Pixel of Light
BX/BI/Creative Strategy/Design Award
The annual International Creative Design Awards are organized by Alibaba and Alipay, both world-class and Chinese giants. As a result, it consists of two Ph.D's, three Master's, and one general directing professor from Sungkyunkwan University, and participated in this award, which marks its 7th anniversary in 2017. The researchers re-examined the core of the client's most important campaign through continuous feedback with China, resulting in an eco-friendly and easy-to-donate strategy for everyone to participate in the campaign with mobile applications. In other words, users can use the Alipay payment system for the activities they need, and donate accumulated points to install a single small unit and concept of '1 Pixel' solar panels where they want to be In other words, if you donate, you can see the process and status of the donation as if it were a mobile game. Therefore, with the concept of 'one small donation can light up all over the world,' we built a brand called '1 Pixel of Light' and we completed the final production by simulating solar panels in form. The project was invited to Hangzhou, China, where it was presented at Alibaba's headquarters and was the first Korean team to win the grand prize among many participating countries.
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알리페이 크리엔트 어워드, 퍼스트 프라이즈 수상!
세계적인 기업이자 중국의 대기업인 알리바바와 알리페이 주관으로 매년 'International Creant Design Award'를 개최하고 있습니다. 이에 성균관대학교 연구진 박사2명, 석사3명, 총괄 디렉팅 교수 1명으로 구성되어 2017년도 7회를 맞이하는 본 어워드에 참가하게 되었습니다. 본 연구진들은 중국과의 지속적인 피드벡을 통해 클라이언트가 가장 중요시하는 캠페인의 핵심을 재조사하였고 그 결과, 친환경적이고 모든 사람들이 모바일 어플리케이션으로 캠페인에 쉽게 참가 및 기부를 할 수 있도록 전략을 수립 하였습니다. 다시 말해, 사용자들이 필요한 활동을 위해 알리페이 결재시스템을 이용 하게되고 이때 누적된 포인트를 기부하여 하나의 작은 단위이자 개념인 '1Pixel'의 태양열 전지패널을 원하는 곳에 설치를 할 수 있습니다. 즉, 기부를 하게되면 그 과정과 현황을 마치 모바일 게임처럼 알 수 있는 '친환경적 사회환원 프로젝트'라 볼 수 있습니다. 따라서 '하나의 작은 기부가 전역의 빛을 비출수 있다'라는 컨셉을 담아 '1Pixel of Light'라는 브랜드를 구축하게 되었고 형태적으로는 태양열 패널을 심볼화하여 최종적인 제작을 완료하였습니다. 본 프로젝트는 중국 항저우시에 초빙되어 알리바바 본사에서 발표를 진행하게 되었고 많은 참가국 중 한국팀인 본 연구진들이 최초로 대상을 수상하게 되었습니다.
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International Creant Design Award
BX/BI/Creative Strategy/Design Award
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Organizer. Alipay(Hangzhou)
Executive Director. SKKU Professor Kim-Myoun
Art Director. Han-Heeseok
Brand Designer. Han-Heeseok, Kang-Doeun
Info Graphic Designer. Kang-Doeun
Graphic Designer. Shi-Chunseng
UX/UI/Product Designer. Kim-Yukung, Choi-Danah
Year. 2017
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